Does this sound familiar? There are things you should be doing in your business. Things that would:
- add value to your customer relationships
- help to build your brand
- give you insight into your business sector
- provide clarity and a focus on where you’re going and what you’re doing.
You know it’s really important to do them. It’s just the day to day business of keeping your business going keeps getting in the way. And somehow, these really important things just never get done.
That’s where Pippin Consultancy comes in. Pippin helps you by doing the things you know need to be done, but somehow never are.
Newsletters, press releases, blogs, articles. The written word is a great way to promote your business. But if writing isn’t your favourite thing or you simply don’t have time to sit down to write, you miss the opportunity. I’ve got 15 years of copywriting experience. I specialise in writing clear, focused, audience-appropriate and medium-appropriate copy. If you need someone to take over the written word in your business, please get in touch.
Your website is your virtual shop window, so it’s important it’s up-to-date and well-maintained. The trouble is, the very fact it’s virtual means it’s very easy to forget about or find the time to maintain. I’ve got eight years’ experience as a web copywriter and web manager in a web design agency, so I know how to keep a website up to scratch and working hard. If you need a freelance web manager to keep an eye on your website, I’d love to hear from you.
Research, reports and white papers
Reports and white papers keep your staff and customers up-to-date on what’s happening and provide valuable insights into your sector. But they take valuable time to put together. I compile reports and information in a variety of industry sectors. My clear thinking and focused approach helps me to draw meaningful conclusions and add value to my clients’ businesses.
If you need someone to do research and fact-finding and put together reports and white papers based on the results, please contact me.
Keeping an eye on your market sector is vital. What are your customers doing? What are your competitors doing? What are the current trends?
When you’re busy, it’s hard to stay aware of what’s happening in the wider world. That’s where I come in. I’ll monitor the industry press and social media networks and keep you up-to-date with the important news and views. If this sounds like it might be useful, please get in touch.
Having someone from outside your business to bounce ideas off and sense-check information with is a valuable asset. Someone who’ll ask the expected and unexpected questions, provide a different point-of-view, give you food for thought or help you create a practical strategy to implement your ideas. I provide this service to clients on a regular or ad hoc basis. If you’d like to chat, please give me a call.
I hope this has given you a flavour of what I can offer. But if you think I might be able to help with something that isn’t mentioned here, don’t let that put you off. I love learning new things and taking on new challenges. I look forward to hearing from you.